Sexual Astrology - Books : Predictabley Irrational: Hidden Forces the Shap our Decisions

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by: Dan Ariely See Larger Image Binding: Paperback Publication Date: 2007 Sales Rank: 5195481 Related Items: Nudge: Improving Decisions About Health, Wealth, and Happiness Sway: The Irresistible Pull of Irrational Behavior The Drunkard's Walk: How Randomness Rules Our Lives The Logic of Life: The Rational Economics of an Irrational World Yes!: 50 Scientifically Proven Ways to Be Persuasive see more Customer Reviews Average Rating: Rating: - A must-read: No doubt about it!!! Predictably Irrational is one book that satisfies so many audiences that it is simply amazing, and it does an awesome job at that. Without delving into the research that Dan Ariely and his group of eminent researchers/friends have carried out - that would take away the fun of discovering some of the insights presented in the book - I must say that the book had great appeal for me as a business-person, as a family man & parent and as a person living in society at large. It has some very important ... Read More Rating: - why we do what we do - amazing A well written and engaging look at some "irrational" behaviors that turn out to be - who knew?!?! - a whole lot less randon than we thought. I may never look at a sale flyer, or even a resturant menu the same way again. Rating: - Very interesting book This book is for intelligent readers in finance or marketing fields. I belong to both groups and find it very useful for marketing ideas as well as my own financial decision making flaws. Human behaviour is an important component of economics which is often not given as much exposure as it deserves. I highly recommend this book. Rating: - Engaging, Well Written, and Great Food for Thought My friend recommended this book to me and it turned out to be an absolutely great read. The basic premise of this book is that people do not act rationally and certainly not as the rational agents that one assumes in classical economics. Instead, we act in ways that would be considered "irrational" but are often quite consistent (hence the title). Mr. Ariely is a professor in Behavioral Economics in MIT so his case studies are tested through experiments conducted on various college campuses. ... Read More Rating: - Extremely Interesting This book is extremely interesting and a quick read. I couldn't put it down. I do not have an economics or business background but I found the topic of behavioral economics to be very interesting. see more Browse for similar items by category: Subjects Biographies & Memoirs Business & Investing Children's Books Comics & Graphic Novels