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Binding: Paperback
Dewey Decimal Number: 025.040688
EAN: 9781599181400
ISBN: 1599181401
Label: Entrepreneur Press
Manufacturer: Entrepreneur Press
Number Of Items: 1
Number Of Pages: 288
Publication Date: September 26, 2007
Publisher: Entrepreneur Press
Sales Rank: 10631
Studio: Entrepreneur Press
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Editorial Review:
Product Description:
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.
Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.
How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28
A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32
A Direct Sales Process That Turned Into an Info-Business ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
The Quick Way to Determine the Selling Price of Information Products …. Page 43
How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51
How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53
Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149
What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.
Average Rating: 
Rating: -
Watch Video Here: http://www.amazon.com/review/R2H0UOC303TFJZ This book is helpful as an intro to info marketing, but most people I know who are into info marketing want to do it online, and Dan doesn't really discuss how to do it online.
If you want to do online info marketing, check out Silver's book Moonlighting on the Internet - it is targeted towards the internet and gives a lot of practical how-to info.
Rating:  -
This book has Dan Kennedy's name on the front cover, but he really wrote a single chapter and then had guest writers fill in the rest. The entire book reads like an advertisement for all of their products. Skip this one, please.
Rating:  -
A fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for more information. Included CD is pretty useless unless you're intent on wasting some time. Would recommend to those wanting to pursue this activity.
Rating: -
The books offers some good overview and examples of successful infopreneurs, however for someone who wants the nitty gritty details, the book fell short. I couldn't help but feel this book was part of the "funnel selling system" designed to upsell me to a more expensive product. Its too bad because there is woefully few books with complete details on info products in the Internet age.
Rating: -
I preorderd this book, so when it arrived, it was fresh off the press. The ink still smelled so strong, I had to read outside at arm's length to keep it from giving me a headache! Even then it burned my nose and irritated my sinuses! No, I'm serious!
Couldn't say much better about the content of the information in it either. Buy any of a dozen other books if you want to learn about info marketing.
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