Sexual Astrology - Books : Iconoclast: A Neuroscientist Reveals How to Think Differently

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by: Gregory Berns See Larger Image List Price: $29.95 Our Price: $19.77 You Save: $10.18 (34%) Prices subject to change. Used Price: $20.44 Third Party New Price: $18.78 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Hardcover Dewey Decimal Number: 612.8 EAN: 9781422115015 ISBN: 1422115011 Label: Harvard Business School Press Manufacturer: Harvard Business School Press Number Of Items: 1 Number Of Pages: 224 Publication Date: September 29, 2008 Publisher: Harvard Business School Press Sales Rank: 3695 Studio: Harvard Business School Press Related Items: Outliers: The Story of Success The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Book & DVD) Yes!: 50 Scientifically Proven Ways to Be Persuasive Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America see more Editorial Review: Product Description: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways. Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself. Customer Reviews Average Rating: Rating: - Iconoclast-review I have found the book, Iconoclast: A Neuroscientist Reveals How To Think Differently, a very interesting book, but not for what the title suggests. For myself, this is not a "how to" book, but more "why" they think differently. The reason I say this, is that, the description of an Iconoclst, fits myself to a "T". The author seems to think, however, that this is something to be sought after and something that therfore can be acquired. Maybe it can, though I'm not sure I'd want to acquire it if this ... Read More Rating: - Brilliant Inspiration for Surpassing Accepted Beliefs Some readers will quibble over the author's definition of the title word, "iconoclast," but that kind of small-time thinking is exactly what this book shows smarter readers how to side-step. No, this is not really a "Step 1, Step 2, Step 3" kind of guide, but Bern DOES do an excellent job of (a) describing physiological reasons why most of us automatically abide by accepted dogma, specifically so that, (b) we can avoid such narrow thinking and not be afraid to break up old thinking constructs (iconoclasm) ... Read More Rating: - Interesting Read, Written at a Fairly High Level A number of the other reviews give a pretty good view of the theses of this book, which basically provides a fairly comprehensive neuroscientific view of thought. It's an interesting read, but also somewhat challenging (it simplifies the subject matter but is still not always that easy to absorb). The book does a lot of things but doesn't do others. It is not really a how to book (while it outlines characteristics or thought processes of remarkable or unusual thinkers it doesn't ... Read More Rating: - Interesting but writing a litle uneven. The book discusses iconoclastic behavior. The thesis of the book is that successful iconoclasts perceive differently, are less risk averse and have high social intelligence. There are well written passages on brain function and various social engineering and psychology experiments. Throughout the text Berns scatters brief biographies of people he considers iconoclasts. Though not part of the thesis other traits that seem to run through the biographies are an unshakable self belief and persistence. ... Read More Rating: - Interesting read I always find it interesting how very successful people think. that is the basis of this book. The other reviewers did an excellent job explaining the book in detail, so I won't repeat what they have written.... If you are fascinated by successful people, this book is a real look into their world... very fun read.... see more Browse for similar items by category: Business & Investing - Subjects - Books - General Business & Investing - Subjects - Books - General AAS Psychology & Counseling - Health, Mind & Body - Subjects - Books - Neuropsychology Neurology - Internal Medicine - Medicine - Subjects - Books - Neuroscience Neurology - Internal Medicine - Medicine - Medical - Professional & Technical - Subjects - Books - Neuroscience