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Books - Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Sexual Astrology - Books : Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation




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Binding: Paperback
Dewey Decimal Number: 658.4063
EAN: 9781422102824
ISBN: 1422102823
Label: Harvard Business School Press
Manufacturer: Harvard Business School Press
Number Of Items: 1
Number Of Pages: 207
Publication Date: August 30, 2006
Publisher: Harvard Business School Press
Sales Rank: 16434
Studio: Harvard Business School Press




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Product Description:
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Creativity and business can co-exist
After hearing Frans Johansson speak, I purchased his book. I was very inspired by him and his work. The intersections that he talks about are not easily recognized but if you can apply this to business, your profits will soar. I highly recommend this book that combines ideas and encourages you to color outside the lines.



Rating: 4 out of 5 stars - Excellent insights for entrepreneurial minded folks
I think the basic premise is solid--your best chances of true innovation come from the "Intersection." It's something I had known before--I often look for lessons from other industries, to see how they apply to mine. But he expanded the concept to go beyond cross-industry pollination, to include intersections between business and biology and other less obvious combinations. The first half of the book was a real page turner. Second half slowed down--a bit of re-hashing, and overly detailed explanations ... Read More



Rating: 4 out of 5 stars - a bit repetitive, but totally worth reading
this is a quick read on where real innovation comes from. johansson contends that there are two kinds of creativity and innovation. one is linear, staying within one field of study, one body of knowledge. most companies (and people) who are trying to innovate, attempt this directional innovation. like, an engineer who tries to think up a new way of building a bridge by surveying bridges already built and thinking of a refinement or change.

johansson contends that this kind of innovation is rare, ... Read More



Rating: 4 out of 5 stars - The Road to Systematic Innovation?
At first glance, "The Medici Effect" can seem like yet another quick-read business book that simply restates the obvious. The author's basic thesis is this: to spur innovation, we must bring people together from different backgrounds and disciplines.

Well, that seem true enough... Just visit Thomas Edison's complex at Greenfield Village in Dearborn, Michigan, for an early example of this so-called "intersection of innovation." (Museum curators have done a fantastic job reconstructing his entire ... Read More



Rating: 5 out of 5 stars - Quick, Quick Delivery
My daughter needed this book for a class in college. I paid extra for next day delivery and it was here the next day.



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