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Binding: Paperback
Dewey Decimal Number: 701.85
EAN: 9780971401068
ISBN: 0971401063
Label: Hand Books Press
Manufacturer: Hand Books Press
Number Of Items: 1
Number Of Pages: 144
Publication Date: November 29, 2006
Publisher: Hand Books Press
Sales Rank: 16694
Studio: Hand Books Press
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Editorial Review:
Book Description:
Color: Messages and Meanings, A PANTONE® Color Resource is the follow-up to the PANTONE® Guide to Communicating With Color. This book contains all new material to help you make effective, unique and credible color choices. Based on research and filled with hundreds of color combinations and illustrations, this book presents color expert, Leatrice Eiseman's insights on color and emotion, and addresses how best to integrate these qualities into your work, insuring your intended message is communicated. Experience inspiration through the most effective combinations for communicating moods, ranging from assertive to provocative or intimate, and many other moods. These essential guidelines and illustrations can be applied to so many of your projects... branding, packaging, signage, point-of-purchase, displays, advertising, logos, websites and more. Everything you need to make color work more effectively in your designs, from valuable color information to charts for converting PANTONE solid ink colors to four-color process (CMYK) formulas, is thoughtfully presented. Created for everyone whose color choices are critically important for the success of a project, this book will prove a valuable tool and resource that will enable you to jump-start your imagination, and provide you with the appropriate rationales for making those choices.
Average Rating: 
Rating:  -
This is an excellent resource for those who have the desire to understand how color can be used to relay powerful messages. The graphics in this book are crisp and vivid. A topic which could be daunting has been presented in a way that is easily understood and absorbed by those that currently work or wish to become more acquainted with color.
Rating: -
This is a newer edition of a book we've had in our graphic design studio for several years. Even after 34 years in the business, sometimes you just need a kick in the pants to come up with a great color combo, and this book gives you countless ideas sorted by feel, emotion, application, etc. I've gotten to a point where it's as important as a software manual when we get into a jam. Buy it!
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I had the pleasure of attending the seminar: Future Color/Design Trends by Leatrice Eiseman. She addressed the major challenges in today's marketplace in satisfying consumers' more demanding perceived needs and desires in both styling and color. She told us color is the first thing a consumer considers when making a purchase, then shape, then words.
This book is an incredible resource for trendsetting color combinations for anyone making color choices. Whether your designing a new product ... Read More
Rating:  -
This book is a nice little book, but it is too much like it's predecessor, Pantone Guide to Communicating with Color by the same author. I would not have bought it had I known, I assumed (like a dummy) that it was an addition to the other book, not basically a copy with a few very minor extras and a bold new cover. I have since discovered the Pantone Guide to Communicating with Color is being discontinued and no longer being printed at this time. My feeling is that the author and publishers duped the ... Read More
Rating: -
This is a great book on color that helps one see possibilities/combinations you wouldnt think of.
Very helpful.
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