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Binding: Paperback
Dewey Decimal Number: 659.133
EAN: 9780786887170
ISBN: 0786887176
Label: Hyperion
Manufacturer: Hyperion
Number Of Items: 1
Number Of Pages: 240
Publication Date: October 10, 2001
Publisher: Hyperion
Release Date: October 10, 2001
Sales Rank: 86346
Studio: Hyperion
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Editorial Review:
Product Description:
The book that sparked a marketing revolution.
'This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?' --From the Foreword by Malcolm Gladwell, author of The Tipping Point.
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.
In lively, detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a 'recipe' for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.
Amazon.com Review:
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. 'The future belongs to marketers who establish a foundation and process where interested people can market to each other,' he writes. 'Ignite consumer networks and then get out of the way and let them talk.'
Godin believes that a solid idea is the best route to success in the new century, but one 'that just sits there is worthless.' Through the magic of 'word of mouse,' however, the Internet offers a unique opportunity for interested individuals to transmit ideas quickly and easily to others of like mind. Taking up where his previous book Permission Marketing left off, Godin explains in great detail how ideaviruses have been launched by companies such as Napster, Blue Mountain Arts, GeoCities, and Hotmail. He also describes 'sneezers' (influential people who spread them), 'hives' (populations most willing to receive them), and 'smoothness' (the ease with which sneezers can transmit them throughout a hive). In all, an infectious and highly recommended read. --Howard Rothman
Average Rating: 
Rating:  -
Alot of mumble-jumble double-speak, and ultimately a vacuous collection of anecdotes after the expression of the trite concept that sometimes fantastic ideas get spread and become socially changing epidemics by word-of-mouth. That's news? No real description as to how to get that done is given except to fing mythical sneezers. Clever use of language, but who with a marketing background doesn't know this.
Rating:  -
Nutshell review - Another good book by Godin. Easy to read, insightful, good ideas and makes you think. Worth reading.
Rating: -
Starting my own dot com ([...]) for the first time (as opposed to running traditional bricks and mortar businesses as I'd done in the past) I knew I had to read as much of Seth's work as I possibly could. Unleashing the Idea Virus was right at the top of my list. Seth yet again spells out simple easy to understand ideas illustrated with fabulous examples. Yes - the book is a little out of date now with its references - but it's also pretty fun seeing which of Seth's predictions have come true! I'd ... Read More
Rating:  -
Book came on time, was in perfect shape and it was a at a great low price.
Rating: -
This book is one of the first "Viral Marketing" books that later spread the hot topics of "Viral Marketing", "Word Of Mouth Marketing" and "Buzzmarketing". Seth Godin was there before many others were and was spreading ideas that others later realized and jumped onto.
Seth was a marketing Genius behind some of the success of Yahoo's early growth and has since gone on to write some of the most successful books on marketing.
This book is one of my favorites to read and ... Read More
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