Sexual Astrology - Books : Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

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by: Jay Conrad Levinson See Larger Image List Price: $14.95 Our Price: $10.17 You Save: $4.78 (32%) Prices subject to change. Used Price: $7.00 Collectible Price: $25.00 Third Party New Price: $8.25 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9780618785919 ISBN: 0618785914 Label: Mariner Books Manufacturer: Mariner Books Number Of Items: 1 Number Of Pages: 384 Publication Date: May 22, 2007 Publisher: Mariner Books Sales Rank: 1181 Studio: Mariner Books Related Items: The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Word of Mouth Marketing: How Smart Companies Get People Talking Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers Guerrilla Marketing Weapons: 100 Affordable Marketing Methods (Plume) Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits see more Editorial Review: Product Description: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf. Customer Reviews Average Rating: Rating: - not quite what I expected Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book -- & you have a fairly large budget for your marketing campaign. I was hoping for more internet marketing advice, but found only a small section dedicated to this venue. This was surprising considering the internet is fast becoming THE marketing tool of today and the future. Plenty of help in this book on all other forms of ... Read More Rating: - Full of Information many time over, and over and over I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn't bring really anything new to the table that I think is that secretive and was very very repetitive, it constantly talks about his tactics and how they wouldn't work for the big corporations, but they would work for you and how this that works for the big corporation wouldn't work for you, yeah, we get it, like I said just very repetitive and seems like ... Read More Rating: - No More Procrastination Great book if you have money to spend and are looking for ways to boost your bottom line. While some of the guerrilla tactics are too expensive for the tiny business just starting out, they are really good if you are looking to stretch your advertising dollar. One of things I like about Jay's approach is that sure, most of the tactics you've probably heard of before. Where this book really comes in is how Jay explains philosophically why you should be doing this. I found myself reading some ... Read More Rating: - Not Exactly...... On page five, bullet point three: Mr. Levinson states, "Traditional marketing is geared toward big business.... The soul and spirit of guerrilla marketing - is small business: companies with big dreams and tiny budgets." However that was not my experience reading this book. Instead he seemed to promote laborious and expensive marketing tactics. I thought I was going to be reading a book about low / no-cost, surprise attacks, launched in the dead of night with no warning. Instead what I read was kind ... Read More Rating: - The best marketing book I have ever read! I just finished the book Guerrilla Marketing by Jay Conrad Levinson. I can honestly say that this book has changed my entire outlook and attitude towards starting a new business. What used to see a completely daunting and unachievable task now seems within reach using Levinson's tips and "Guerrilla Marketing Weapons." I have also found lots of useful information on his website: [...]. This book also led me to the author Mitch Meyerson and his website: [...]which has a mailing list and lots of useful information ... Read More see more Browse for similar items by category: Business & Finance - New & Used Textbooks - Custom Stores - Specialty Stores - Books - Marketing Business & Finance - New & Used Textbooks - Custom Stores - Specialty Stores - Books - General AAS New & Used Textbooks - Custom Stores - Specialty Stores - Books - General AAS Qualifying Textbooks - Custom Stores - Specialty Stores - Books - General AAS Marketing & Sales - Business & Investing - Subjects - Books - Advertising