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Books - Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
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Sexual Astrology - Books : Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
List Price: $24.99Our Price: $16.49 You Save: $8.50 (34%)Prices subject to change.
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780471754947
ISBN: 0471754943
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Number Of Pages: 384
Publication Date: February 06, 2006
Publisher: For Dummies
Sales Rank: 31304
Studio: For Dummies
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Editorial Review:
Product Description: Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to - Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Average Rating: 
Rating: -
I honestly didn't finish reading it. I say save your money and Google PPC.
Rating: -
Excellent job.
Good primmer with a lot of meat in a very fast moving arena.
Rating: -
* Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)
Rating: -
This book does exactly what it should. It explains in clear, simple language how pay per click works, and how you should go about using it. Kent has no ax to grind. He explains why pay per click is a really lousy idea for some businesses, a really good idea for others and how to tell the difference. Before wasting thousands of dollars on a blundering Goggle campaign, read Kent and do it right the first time.
Rating: -
Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".
"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude ... Read More
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