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Binding: Hardcover
Dewey Decimal Number: 658.80019
EAN: 9780470095195
ISBN: 0470095199
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 209
Publication Date: March 16, 2007
Publisher: Wiley
Sales Rank: 226168
Studio: Wiley
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Editorial Review:
Product Description: Praise for Buying Trances 'The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date.' -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis 'This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written.' -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want 'As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it.' -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less 'Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book.' -Joseph Sugarman, President, BluBlocker Corporation 'Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement.' -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question 'Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing!' -Winston Marsh, veteran Australian marketer
Average Rating: 
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I know to some people this might seem like a positive, if you think like Joe's way of thinking then you probably do. As a person with some sense of integrity and ethics, I can say that this book made my stomach turn. Let's just quote some gems here:
"What I am suggesting is that people are - let's be blunt - machines. They are not awake. Yes, their eyes are open..." pg. 21;
Now there is one section where he talks about certain needs people have that you use to manipulate ... Read More
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I love this book and keep it on my desk to remind me to consider the teachings each time I write any type of marketing copy. This book helped me grow my e-newsletter sign up in one month by A. offering something for Free and B. by getting people to take action immediately. Thank you Dr. Vitale! I adore you and thank you for always trying to help your fans by providing helpful and Free information on your blog. You are a blessing!
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Joe Vitale shows how to get a jump on the competition by reaching the customer's unspoken even hidden motivations to buy. By focusing on the customer's needs using open-ended and inward oriented questions rather than on the salesperson's avarice a win-win situation is inevitable. The book's examples, suggestions and antecdotes are entrancing.Buying Trances: A New Psychology of Sales and Marketing
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This product by Joe gives you lots of good ideas. I t makes your brain juices start flowing for writing etc.!
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Joe Vitale is Joe Vitale. If you're familiar with Mr. Fire's writings you should know the content grabs you or it does not. With this book, you'll be drawn into the teachings by reading about it at the same moment. When he explains how something is being done, you've just been victimized in reading about it.
This book offers some good, although not entirely new, advise on writing. All the hypnotical stuff gets kind of annoying after a while, but the science behind his writings cannot be ... Read More
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