List Price: $19.95Our Price: $13.57 You Save: $6.38 (32%)Prices subject to change.
Availability: Usually ships in 24 hours
This item ships for FREE with Super Saver Shipping.
Binding: Paperback
Dewey Decimal Number: 659.1
EAN: 9780470009796
ISBN: 0470009799
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 288
Publication Date: December 22, 2006
Publisher: Wiley
Sales Rank: 13367
Studio: Wiley
Related Items:
Editorial Review:
Product Description: Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.' -Joseph Sugarman, author of Triggers 'I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.' -David Garfinkel, author of Advertising Headlines That Make You Rich 'I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.' -Bob Bly, copywriter and author of The Copywriter's Handbook 'I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.' -David Deutsch, author of Think Inside the Box, www.thinkinginside.com 'Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see.' -Blair Warren, author of The Forbidden Keys to Persuasion
Average Rating: 
Rating: -
Let me sum this up quickly. Imagine you want to learn the words and techniques to write in a hypnotic way. You believe this book to be that means. Upon reading this you suddenly realize it is only good to help you identify but not actually write. This sums it up.
Imagine buying something to learn to write better. Realize it would be Ben Bova's book as well as Orson Scott Card's. They are proven writers with best sellers. No flashy titles but I realize you want meat to feast on not air. Ignore ... Read More
Rating: -
Everybody who writes can learn a lot from this book.
I realised that my own writing should be more interesting by making some changes. Right away I started re-writing my life-story.
I cannot thank enough Joe Vitale.
Rating: -
If you are like me, you want whatever you write to be interesting. You want to capture people's attention, and have them desire what you are selling, or just to be interested in whatever story you are telling.
If you read this book you will learn how to make average writing fascinating, and eye opening examples, including a summary of the hypnotic phrases used throughout the book. I found chapters 45 and 46 particularly interesting.
In order to really learn when your brain ... Read More
Rating: -
Excellent book. A nice, entertaining read and very useful. I have applied the methods and techniques in sales and marketing communication and it realy works well. People respond positively. Not only by buying but by reacting positively to this type of communication. This gets your customers to read your stuff and enjoy it at the same time. If your communication also includes a great offer, or an irressistible offer as Mark Joyner would call it, people will buy from you.
Rating: -
I bought "Hypnotic Writing" and "The Irresistable Offer" at the same time and read them both.
The "Irresistable Offer" is brief, to the point (but still very complete), and states very clearly that one selling point in your ad copy should be that the customer is not stupid, he will square you in 3 seconds or less, he will see if there is any REAL value in what you have to offer, and many more things, in the blink of an eye. (the book gives you REAL MEANS to overcome these stumbling blocks) ... Read More
Browse for similar items by category:
|