Sexual Astrology - Books : Predictably Irrational: The Hidden Forces That Shape Our Decisions

All ProductsApparelBabyBeautyBooksDVDDigital MusicHealth & Personal CareJewelryKitchen & HousewaresMagazinesMiscellaneousMusicMusic TracksPhotoSoftwareToysVHSVideo (DVD & VHS)Video Games

 View Shopping Cart or Checkout 

by: Dan Ariely See Larger Image List Price: $14.99 Our Price: $10.19 You Save: $4.80 (32%) Prices subject to change. Third Party New Price: $10.19 Availability: Not yet published This item ships for FREE with Super Saver Shipping. Binding: Paperback Dewey Decimal Number: 650 EAN: 9780061353246 ISBN: 0061353248 Label: Harper Perennial Manufacturer: Harper Perennial Number Of Items: 1 Number Of Pages: 304 Publication Date: July 01, 2009 Publisher: Harper Perennial Release Date: June 23, 2009 Studio: Harper Perennial Related Items: Nudge: Improving Decisions About Health, Wealth, and Happiness Sway: The Irresistible Pull of Irrational Behavior The Drunkard's Walk: How Randomness Rules Our Lives Outliers: The Story of Success The Logic of Life: The Rational Economics of an Irrational World see more Editorial Review: Product Description: Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. Browse for similar items by category: Popular Economics - Business & Investing - Subjects - Books - General Popular Economics - Business & Investing - Subjects - Books - General AAS Business & Investing - Subjects - Books - General Business & Investing - Subjects - Books - General AAS Psychology & Counseling - Health, Mind & Body - Subjects - Books - Social Psychology & Interactions