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by: Dan Ariely See Larger Image List Price: $25.95 Our Price: $15.57 You Save: $10.38 (40%) Prices subject to change. Used Price: $14.00 Third Party New Price: $15.08 Availability: Usually ships in 24 hours This item ships for FREE with Super Saver Shipping. Binding: Hardcover Dewey Decimal Number: 153.83 EAN: 9780061353239 Format: Roughcut ISBN: 006135323X Label: HarperCollins Manufacturer: HarperCollins Number Of Items: 1 Number Of Pages: 304 Publication Date: February 19, 2008 Publisher: HarperCollins Release Date: February 19, 2008 Sales Rank: 114 Studio: HarperCollins Related Items: Nudge: Improving Decisions About Health, Wealth, and Happiness Sway: The Irresistible Pull of Irrational Behavior The Logic of Life: The Rational Economics of an Irrational World The Drunkard's Walk: How Randomness Rules Our Lives Yes!: 50 Scientifically Proven Ways to Be Persuasive see more Editorial Review: Product Description: Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, Ariely explains how to break through these systematic patterns of thought to make better decisions. Predictably Irrational will change the way we interact with the world—one small decision at a time. Customer Reviews Average Rating: Rating: - Predictably anecdotal Blame Malcolm Gladwell - but after Blink: The Power of Thinking Without Thinking social psychologists of the type he featured in that book have been coming out of the woodwork to publish in the pop science market in alarming numbers figuring, reasonably, enough that there's a bit of money to be made on the side. I'm guessing royalties from articles in the International Journal of Psychology would pale in comparison. One of the latest is Dan Ariely, whose unique selling point is a horrific ... Read More Rating: - A helpful addition to the "flawed reasoning" psychological genre Predictably Irrational is one of several popular books about the way people really make decisions and judgments. This growing sub-genre includes Nudge, Sway and Mistakes Were Made (But Not by Me). Ariely lucidly explains the findings of various experiments about decision making. It's easy to find applications in marketing: offering options that serve as anchor points and recognizing the power of "free." These findings are useful but I would like to see more discussion of the implications for ... Read More Rating: - It's the Economy, Stupid With this week's headlines about the dizzying volatility of the stock market, we've seen investors jump in and out of the game as they've responded to the most powerful emotions on Wall Street: fear and greed. Surprising? Not if you're Dan Ariely, behavioral economics guru at MIT. This may be the most entertaining econ book you'll ever read, as you laugh at other people's foibles and then wince inwardly as you recognize some of the described behaviors in your own life. It may make you swear off shopping, ... Read More Rating: - Reality is absolutely relative. At first glance, the title of Dan Ariely's book seems to be an oxymoron. (It certainly catches one's attention.) Can irrational thought and/or behavior be predicted? Perhaps if it is repetitive? (The judgment and behavior of at least some people can be repetitive and thus predictable.) So I began to read his book with curiosity but also, yes, with some skepticism. Here are a few of my reactions. First, he learned a number of "lessons" from what he calls "experiments" in his life, each of which struck ... Read More Rating: - Nudge Lite, Great Read!! I borrowed my Mom's copy of Nudge but couldn't get into it. It was a little more academic than my payrate, so to speak. I got this book instead and I am glad I did. Arely takes a breezy fun approach to Behavior Econmoics that made it easy for me to digest. He offers no advice, just information about some of the hidden aspects of human behavior. Gread Read, Bottoms Up!! see more Browse for similar items by category: Popular Economics - Business & Investing - Subjects - Books - General Business & Investing - Subjects - Books - General Marketing & Sales - Business & Investing - Subjects - Books - Consumer Behavior Psychology & Counseling - Health, Mind & Body - Subjects - Books - General Psychology & Counseling - Health, Mind & Body - Subjects - Books - Social Psychology & Interactions