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Binding: Paperback
Dewey Decimal Number: 153.852
EAN: 9780061241895
ISBN: 006124189X
Label: Collins Business
Manufacturer: Collins Business
Number Of Items: 1
Number Of Pages: 336
Publication Date: January 01, 2007
Publisher: Collins Business
Release Date: December 26, 2006
Sales Rank: 201
Studio: Collins Business
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Editorial Review:
Product Description:
Influence, the classic book on persuasion, explains the psychology of why people say 'yes'—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
Amazon.com:
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
Average Rating: 
Rating:  -
Cialdini demonstrates various ways -- other than rationality -- in which people are influenced into doing things. He categorizes the influences, and suggests how to deal each type. All this is done without taking a cynical attitude about the futility of reason or any such thing.
Not an earth-shattering book if one has read similar ones; otherwise, a good place to start.
Rating: -
Everything Dale Carnegie accomplished regarding individual influence, Robert Cialdini has equally achieved on the topic of mass influence. Influence: The Psychology of Persuasion offers an exceptional scientific look into the realm of persuasion backed by substantial logic and examples. Based on the premise of society's need for quick solutions for analyzing an abundance of issues in everyday life, Cialdini illustrates how marketers, salespeople, and pushers in all fields take advantage of these ... Read More
Rating: -
I read all these sales books in my early 20's but then never went into sales. Having said that, this is a good book for anyone. It teaches skills of influence, which can help keep YOU from being manipulated by others, I have found...
Rating: -
I bought this book because I read somewhere that it was recommended by Charlie Munger, vice chairman of Berkshire Hathaway. Thanks for the tip, Charlie. It's a very interesting book.
The author is a professor of psychology at Arizona State University. The book is about automatic responses of human behavior, or what the author calls our "click, whirr" mode.
The examples cover a wide range of circumstances, such as:
- How a clever waiter ropes his customers into spending ... Read More
Rating: -
Cialdini's book is a page turner - I read it cover-to-cover, and could not put it down. He picks examples from animal psychology, cult behavior, car sales, marriage and dating, child raising, suicides, group behavior to re-inforce his classification of the six factors which influence people's opinions, behavior, and compliance.
Most examples come from the world of marketing and sales, and provide scientific insight into how human psychological patterns can be exploited into getting people to ... Read More
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