Sexual Astrology - Books : Card Sharks: How Upper Deck Turned a Child's Hobby into a High-Stakes, Billion-Dollar Business

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by: Pete Williams See Larger Image Used Price: $2.98 Collectible Price: $69.59 Binding: Hardcover Dewey Decimal Number: 796.3570973075 EAN: 9780026290616 ISBN: 0026290618 Label: Macmillan General Reference Manufacturer: Macmillan General Reference Number Of Items: 1 Number Of Pages: 288 Publication Date: 1995-05 Publisher: Macmillan General Reference Sales Rank: 729389 Studio: Macmillan General Reference Related Items: The Card: Collectors, Con Men, and the True Story of History's Most Desired Baseball Card A House of Cards: Baseball Card Collecting and Popular Culture (American Culture (Minneapolis, Minn.), 12.) Operation Bullpen Sports Memorabilia for Dummies Top 200 Sportscards: An In-Depth Guide for the Card Collector see more Editorial Review: Product Description: The sports memorabilia columnist for Baseball Weekly reveals the aggressive tactics used by manufacturers to beat the competition and the role played by baseball's executives in making the industry a billion-dollar business. 30,000 first printing. $30,000 ad/promo. Customer Reviews Average Rating: Rating: - Baseball Cards, Autographs and the Shrewd Marketing of Pop Culture The back-stage temper tantrum of Mickey Mantle speaks volumes on what has become a multi-billion-dollar industry in baseball cards and sports memorabilia. Author Pete Williams shows an angry and bitter Mantle after a 1993 appearance on a national home shopping program that was in conjunction with the MLB All-Star Game festivities put on by Upper Deck - railing about the the host's questions, which may not have helped in pushing his autographed merchandise - and attempting to negotiate ... Read More Rating: - A lot of mud slinging. I found the book to provide an interesting history on collecting from early times to present. After the history lesson is over, William's seems to spend an inordinate amount of time dwelling on the various misdeeds of Upper Deck President Richie McWilliam. McWilliam has a very strong (and negative) reputation that is well understood within the industry. Why spend half a book telling everyone that he is dishonest, a liar and a cheat when it is already well understood? Rating: - Fascinating look at the sports collectables industry The "Barbarians at the Gate" of the baseball card industry. Fascinating, yet creepy, to see from the inside how a child's hobby has been exploited by sleazy characters. Will definitely turn you off collecting new cards as an investment. Rating: - Well written book that is a must reading for card collectors I enjoyed this book very much. It has two themes: first, it shows how one company with the right idea and the right people behind it can revolutionize an entire industry, against all odds. Second, it tells us that to succeed in today's competitive markets you have to elbow your way in. While the allegations of wrongdoings by trading card companies seem like unsubstantiated hearsay, the book does make you feel that you are on the inside, witnessing how the real entrepreneurs do it. Very entertaining ... Read More Rating: - Well written book for the money I feel any person who is in the hobby of collecting cards or thinking about getting in the hobby should read this book I found it interesting some of the aligations of conterfiting ones own cards interesting. Some people would be shocked to know why there cards have no value. Browse for similar items by category: Marketing & Sales - Business & Investing - Subjects - Books - General AAS Business & Investing - Subjects - Books - General Business & Investing - Subjects - Books - General AAS Puzzles & Games - Entertainment - Subjects - Books - General Puzzles & Games - Entertainment - Subjects - Books - General AAS